December 31, 2011, Jacksonville, Fla., Piper PA-25-235 Pawnee

The airplane was substantially damaged at 1111 Eastern time when it crashed in a parking lot and struck a parked vehicle. Visual conditions prevailed. The commercial pilot was fatally injured. On its second attempt to pick up a banner, the airplane picked up the banner and began climbing. At approximately 300 feet agl, the banner was released, the airplane turned left in an approximate 60-degree bank and then began to spin to the right, descended and impacted the ground and a parked vehicle.